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Senan Mele

Data Scientist, Advanced Analytics Leader

Data Engineering
Data Science
Business Insights
Leadership
Project Management
Professional Status
Employed
Open to opportunities
About Me
A strategic and analytical leader skilled in navigating complex data landscapes to uncover actionable insights and drive business impact. With a balance of technical expertise and business acumen, I ensure every data point contributes to a compelling, data-driven narrative that empowers organizations to make informed decisions.
  • Saved 600+ hours of labor annually by automating repetitive tasks with R, Macros, and Excel VBA, accelerating data transformation and analysis for media teams eliminating time consuming Excel reporting.
  • Enhanced attribution modeling accuracy by implementing a Markov Chain-based approach, shifting from heuristic last-touch attribution to a probabilistic model that better mapped customer journeys.
  • Strengthened media performance measurement by analyzing key KPIs (ratings, impressions, unique visits, and spend) and delivering year-over-year TV network trend reports to support media planning.
  • Improved proprietary analytics tools by testing updates, identifying gaps, and driving enhancements to optimize functionality and usability.